Blog
Insights on AI. visibility
Data, frameworks and field observations on how AI search engines process your content.
24 August 202610 min
We built a website for AI agents. Here is what happened in the first week.
A week of visit data from susurration.ai, a site built not for humans: who came, what they read, and why the most honest finding is a zero.
Read article13 May 20266 min
Your organic traffic halved this year. This is what is really happening.
Clients see organic traffic fall 30-60%. Not from SEO problems, but because search behaviour is fundamentally shifting. With measured figures from our own SSR switch.
Read article6 May 202610 min
Three layers of AI search visibility: retrieving, reading, selecting
A framework that structures how AI search engines retrieve, read and select your content. Not for elegance, but because practitioners consistently work on the wrong layer.
Read article3 May 20268 min
AI bots are now 4× bigger than Google. This is what we see in our server logs.
5,191 AI bot requests versus 1,196 from traditional search engines. An analysis of 9 days of server data on handler.gg and what it means for your site.
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